School Visits: A Case Study in Selling Children's Books
Yes, it works! But it's not required.
I’m Speaking Here! My 2026 Schedule
April 16 NSTA Convention, Anaheim, CA
April 17-18 OK-AR SCBWI Conference, Tulsa, OK.
August 11 and 13 Picture Book Essentials: A Two-Night Mini for Picture Book Writers, Boyd’s Mills, 2-night mini online webinar (Registration opens in May.)
September 16-19 Picture Book Authors and Illustrators: A Generative Retreat- at Boyd’s Mills (formerly Highlight Foundation). This is filling up fast! Register now!
October 8-10 Wisconsin SCBWI, Green Lake, WI
Indie Publishers: Should You Do School Visits?
If you publish children’s books, do you have to do school visits? That’s when an author goes for a public appearance and does a presentation at a school. Usually, the visit is a paid presentation that features information on books, literacy, or education, specifically mentioning the author’s books and experiences writing and publishing children’s books.
We all know that school visits can be an important part of the publicity, marketing, and income for children’s book authors. For paid subscribers, let’s do a deep dive into a fascinating case study and answer some questions.
What type of author benefits from doing lots of school visits?
What are typical stages of a career based on school visits?
Will school visits guarantee your books are best sellers?