Selling Children's Books to Homeschool Parents

The Landscape Has Changed!

Children’s books sell to parents, teachers, and others working with kids. Within that, one group often targeted is homeschool parents. We know that building a home library is one of the most important tasks as parents. It makes the most difference in a child’s intellectual growth, success in school, and eventual success in life. I’ve laid out these facts in this Mims House blog post.

The homeschool market has changed in the last couple years because state governments are now setting up programs that fund homeschoolers. It varies wildly from state to state, with funding levels all over the place. Often, a homeschool parent can register and received $5000-10,000 to spend on educational supplies. Wow! That’s per child. Families homeschool with several kids have lots of resources.

This changes the game. Parent’s aren’t spending family resources; instead, they have money designated for school and educational supplies, classes, and so on.

There are a couple clear channels for reaching homeschoolers, but each comes with unique problems and opportunities. Let’s talk about how state funding changes the way we sell books to homeschoolers.