Your children’s publishing company needs a strong identity because it will help you with marketing and sales.
When you print-on-demand (POD) with Kindle Direct Publishing (KDP), you don’t have to have a company or company name. You can simply upload your book, add your name or a phrase like “Independently published” and push PUBLISH! Voila! Your book is available from Amazon.
So, why would you want to create a company? Let’s explore the reasons!